Jean-Paul LaCount
About
Focused on digital marketing strategy, I specialize in marketing analytics, acquisition, and optimization.

I work across channels to achieve conversion goals. My diverse background in web development, funnel optimization, marketing operations, and analysis allow me to effectively translate analytical data into actionable items, optimization opportunities, and marketing strategy.

Acquisition
Search engine optimization (SEO)
Pay-per-click (PPC)
Paid social media / SMM
Content marketing
Analytics & reporting
Conversion rate optimization (CRO)
Affiliate marketing
Strategy
Growth strategy
Brand building
Social media
Content strategy
E-commerce
SEO strategy
Local marketing
Product Development
Go-to-Market Strategy
Brand Positioning
Optimization
Design & development
Banner ad creative
Landing pages
Email design & development
Competitive Analysis
Print / identity collateral

Experience
Startups to Fortune 500 companies, I've worked in multiple capacities for a wide range of B2B and B2C industries.

Hands-on experience allows me to take products from ideas to execution, through to promotion. Whether it is leading large multi-disciplinary teams or a small focused unit, a bootstrapped startup or a multi-national corporation, I foster innovation and promote cooperation. I have a history of strategy effectiveness and attributed growth.

I like to investigate the what and why, to produce the how and when.

Inquire
Let's Talk
TEL
858.412.0556
LINKEDIN
/in/jplacount