I work across channels to achieve conversion goals. My diverse background in web development, funnel optimization, marketing operations, and analysis allow me to effectively translate analytical data into actionable items, optimization opportunities, and marketing strategy.
Hands-on experience allows me to take products from ideas to execution, through to promotion. Whether it is leading large multi-disciplinary teams or a small focused unit, a bootstrapped startup or a multi-national corporation, I foster innovation and promote cooperation. I have a history of strategy effectiveness and attributed growth.